Many companies that go to Fairs make the mistake of not paying too much attention to the design stand. They rent a stand supplied by the fair itself; a table, 3 chairs and a counter. They put some catalogs, business cards on the table and “voila” to sell. After all, your product is surely the best on the market.

As you can guess this is not true. A stand with a brand and a clear message makes a big difference. Not only will more people stop to ask, but more people will remember it in the long run and even make recommendations to other attendees.

Also, what do we gain by spending all this time, money and energy to participate in a Fair and then we do not even give the product a chance to be seen in good condition? From the process of requesting space at the Fair to the travel and time to attend the booth, we will gain nothing if the booth does not “say anything” and is boring.

You don’t need to create an impressive design stand to get noticed (sometimes it can even be counterproductive.), but you do need some kind of scenery. A clean brand image and a clear message are what we care about the most. It’s not about the decor, it’s about your vision.

There are 4 Key Elements in the Design Stand.

Design stands that “say something” usually have 4 basic elements:

• Products: They are the heart of your stand! Have at least 3 demo samples on the table.
• The name of the company: The name of the company should be found in less than 5 seconds when looking at the booth.
• What your company does: the same, it should be very easy to find out.
• Contact information.

Everything else is extras. Extras are not necessary.

You will be surprised how few companies display these 4 key elements correctly. Most of the time, the company name is only found if you look at the counter, you have no idea what the company actually does without asking questions. Products are not available to be touched …